"Curing AIDS? Shit, that’s like Cadillac making a car that lasts for 50 years. And you know they can do it, but they ain’t going to do nothing that fucking dumb. Shit, they got metal on the Space Shuttle that can go around the Moon and withstand temperatures of up to 20,000 degrees, you mean to tell me you don’t think they can make an El Dorado with a fuckin’ bumper that don’t fall off?"
- Chris Rock (“Bigger and Blacker”, 1999)
Oh my god , I’m so blown away
Keep your customers coming back for more.
That’s rule #1.
Well, rule #1 is make a product that your customers need or make a product that once its used, they won’t be able to live without.
Keep your customers coming back for more.
Why do you think cell phones barely last a year, let alone the duration of a 2-year contract?
They want that bs to start breaking down and malfunctioning so that you have to pay for a new phone at full price before your upgrade. Either that or undergo another year of torture with a phone that barely holds its charge, that has a cracked screen, that has a faulty charging port, that restarts on its own, etc.
& Of course, there’s all the money to be made if you go to them to repair the phone OR paying between $50-$100 for a replacement phone despite already paying monthly for full insurance.
Same thing with laptops. Fan breaks in about a year and battery will start holding a charge for 2-3 hours max when it once held a charge for 7 hours. The charging cable itself will start to fray and you’ll have to purchase a new one.
Just like electronics, Pharmaceuticals is a business. You want life-long customers — not one-offs. Even if some pharmaceutical company develops a cure for AIDS and decides to market it to people infected with the virus/disease….how much do you think they would be able to charge? There’s over 36,000,000 people living with HIV/AIDS, most of whom aren’t millionaires or even living all that comfortably. How much do you think they would really be able to charge for the cure based on the economic background of their customer base? $1,000? $2,000? $3,000? In the latter case that would result in revenues of $108 billion dollars if every infected person pays $3,000 for a cure. And then what? That’s it. The disease is wiped from the face of the Earth.
You know what’s a more lucrative source of income source? Creating a treatment/medicine that helps resolve or lessen the symptoms of HIV/AIDS so that you’re able to live a longer, albeit still limited life? Oh, and also charge between $235 to $2,320 PER MONTH for those medications if the purchaser does not have insurance (which many people don’t)? If only 15,000,000 infected with HIV/AIDS pay for the cheapest HIV/AIDS medication, that will still generate $42.3 billion PER YEAR. Which means in 5 years they would have amassed a total revenue of $211.5 billion. Mind you, HIV/AIDS patients, depending on how early the disease/virus was detected, previous medical history, and ability to afford the medication and engage in a healthy lifestyle will still live for decades after they’ve been diagnosed. Not to mention, there are still around 40,000 new cases of HIV/AIDS PER YEAR in the United States ALONE. Clearly, its much more lucrative to provide a treatment, rather than the cure.
Oh, all this money doesn’t even include the fact that these medications usually come with a bountiful array of side effects that will usually “require” (be recommended) by your physician that you take even more medication in order to counteract the negative side effects. Did you ever think that the same manufacturers/Pharmaceutical companies that make medicine with adverse side effects also make other medications that treat the side effects that their other medications cause? Or did you ever think the drug itself is intentionally created to have certain adverse side effects in order to inflict the user with more health issues so that they will have to purchase even more drugs from them?
What a lucrative business model that is, huh?
Who wouldn’t want to create something that will generate billions of dollars in revenue each year, every year, until the world implodes — while simultaneously making it seems like they’re doing good deeds by investingmillions of dollars into treatment/drug research to help the sickly when in reality they’re all devils in disguise purposely withholding the cure in order to make the most profits possible?
Well, I guess a person with a heart or soul. But then again, there’s probably a pill that will resolve any issues of guilt.